Business Analytics: From Data to Decision - Caveats and Pitfalls
Sprache des Vortragstitels:
Englisch
Original Tagungtitel:
Analytics meets Business 2019 - Business Circle Conference
Sprache des Tagungstitel:
Englisch
Original Kurzfassung:
Business Analytics goes beyond mere reporting and data analysis. Data drive decisions. Interactive analysis tools and AI techniques are used to gain insight from past business performance and to apply insights when continuously monitoring business operations to pro-actively drive decisions on the management of individual business cases and the re-planning of overall business operations. The talk focuses not on data analysis itself but on the overall analytics process from data collection to interpreting analysis results, exemplifying caveats and pitfalls, based on our own experience and examples from literature.
Sprache der Kurzfassung:
Englisch
Vortragstyp:
Hauptvortrag / Eingeladener Vortrag auf einer Tagung
Forschungs-