PESTEL Modeler: Strategy Analysis Using MetaEdit+, iStar 2.0, and Semantic Technologies
Sprache des Vortragstitels:
2018 IEEE 22nd International Enterprise Distributed Object Computing Workshop (EDOCW)
Sprache des Tagungstitel:
In strategic management, strategy analysis includes an analysis of a company's strategic position. In particular, the PESTEL framework serves to analyze a company's macroenvironment, i.e., the political, economic, social, technological, ecological, and legal factors that influence a company's strategic position. In this paper, we demonstrate a modeling tool for PESTEL analysis implemented in MetaEdit+ using iStar 2.0 notation. Semantic technologies then serve to infer new knowledge from PESTEL models, namely the opportunities and threats that a company faces.
Keywords: strategic management, environmental analysis, SWOT, business modeling, metaCASE tools, CASE tools