Visual Analytics as a Design Science Discipline, Wolfgang Aigner
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Design science research is a problem-driven approach characterized by the systematic analysis, design, creation, and evaluation of digital artefacts. Visualization and Visual Analytics aim to amplify cognition, but simply producing images is no guarantee that complex visualizations will be understood and are useful for gaining insights. Therefore, a human-centered approach is essential and should follow four main principles: early focus on users and tasks, design for human perception and cognition, continuous evaluation, as well as iterative design & refinement. But merely producing artefacts is not the only aim of design science research. To generate knowledge, models, and theories is as important in order to generalize insights and make them explicit and systematic for others to build on top of it. In this talk, several research projects will be presented to exemplify different aspects of Visual Analytics as design science discipline.