Sandra Stötzer, Katharina Kaltenbrunner,
"Back to the roots of cause-related marketing ? A systematic literature review of cooperation motives"
, in International Review on Public and Nonprofit Marketing, Springer, Seite(n) 1-22, 2-2024
Original Titel:
Back to the roots of cause-related marketing ? A systematic literature review of cooperation motives
Sprache des Titels:
Englisch
Journal:
International Review on Public and Nonprofit Marketing