Oguzhan Aygoren, Stefan Koch,
"Community Support or Funding Amount: Actual Contribution of Reward-Based Crowdfunding to Market Success of Video Game Projects on Kickstarter"
, in Sustainability, Vol. 13, Seite(n) 9195, 2021, ISSN: 2071-1050
Original Titel:
Community Support or Funding Amount: Actual Contribution of Reward-Based Crowdfunding to Market Success of Video Game Projects on Kickstarter
Sprache des Titels:
Englisch
Original Kurzfassung:
The research provides empirical evidence differentiating between market success and funding success in reward-based crowdfunding campaigns of video games and hypothesizes that the actual contribution of crowdfunding is more stemming from community support and feedback rather than funding amount.