R. Zimmermann, Andreas Auinger, René Riedl,
"Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review"
, in Nah FH., Siau K.: HCI in Business, Government and Organizations. eCommerce and Consumer Behavior, Serie Lecture Notes in Computer Science (LNCS), Vol. 11588, Springer, Cham, Seite(n) 82-98, 2019
Original Titel:
Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review
Sprache des Titels:
Englisch
Original Buchtitel:
HCI in Business, Government and Organizations. eCommerce and Consumer Behavior