Decision Engineering in Case of Intuitive Decisions
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Twenty-fourth Americas Conference on Information Systems Proceedings
As economy thrives on, fast-paced environments decisions have to be made more quickly than ever before. Even though decision-makers face a constantly increasing amount of available information and information systems to support them, it might take too long, especially in highly competitive markets.
This is one reason for decision-makers not only to make rational decisions but to trust their intuition in making an intuitive decision. Currently there is no strategic information system at hand to support intuitive decision-making and documentation. Therefore, a prototype was implemented to support decision-makers in managing their decisions under different conditions and learning from the outcomes. Qualitative data from interviews with ten C-level managers and quantitative data from a survey were used to support the design process in order to meet managerial demands in practice.