A. Kosir, M. Odic, Marko Tkalcic, Matija Svetina,
"Human Decisions in User Modeling: Motivation, Procedure and Example Application"
: UMAP 2014 Extended Proceedings, Aalborg, Denmark, 2014
Original Titel:
Human Decisions in User Modeling: Motivation, Procedure and Example Application
Sprache des Titels:
Englisch
Original Buchtitel:
UMAP 2014 Extended Proceedings, Aalborg, Denmark
Original Kurzfassung:
The aim of this study was to investigate the use and poten-
tial of the psychological theory of human-behavior modeling, called the
Theory of Planned Behavior (TPB), in a user-modeling domain. We per-
formed a user experiment involving a well-studied problem of user mod-
eling, i.e., a recommender system (RS) for movies. As a part of the TPB,
a survey to estimate the behavioral, normative and control beliefs regard-
ing movie selection was designed. Using the participants' responses an
Ajzen model for movie genres was built and evaluated. An existing pub-
lic dataset for context-aware movie recommendation, CoMoDa, was used
to evaluate the proposed method. The results showed that the TPB ap-
proach led to an interesting explanation of movie genre selection. Among
others, the potential applications of the TPB in recommender systems
and the architecture of such a RS were addressed. Questions about the
potential applications of the TPB in the user-modeling domain and its
limitations and drawbacks were discussed.