Dealing with Strategic Tensions in a Digital World
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17th International Conference on Wirtschaftsinformatik - Workshop: Technologies, Markets, Business Models, Management and Societal Challenges
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In a digital business ecosystem, individual members not only operate in the field of tension between cooperation and rivalry. Strategists also face a trade-off between exploiting existing resources and investing in new business opportunities. We show four ideal types for resolving such strategic tensions, exemplified by Amazon's marketplace, and we discuss strategic options of the respective actors in the digital business ecosystem regarding their position on a two-dimensional framework. We propose a selective usage of strategy tools and management approaches based on the analysis of strategic tensions. This locates firms and business models in one of four Arenas for which we show the consequences regarding resources, management styles, organizational design, and its underlying competitive dynamics.