Long-term perspective, modes of strategic interaction, and attention
Sprache des Vortragstitels:
38th SMS Annual Conference - Strategies in the Era of De-Globalization
Sprache des Tagungstitel:
Building on the distinction of rivalrous versus relational modes of strategic interaction (Chen and Miller, 2015) we develop and test hypothesis between the strategic decision makers? long versus short term orientation, the firm?s mode of strategic interaction and its attentional focus toward external versus internal phenomena, thus linking it to the attention based view on strategy (Ocasio, 1997). Through a questionnaire study among Austrian firms (n=85) we show that a long-term orientation is significantly followed by a relational mode. The latter draws decision makers? attention to internal phenomena rather than trends in the environment with significantly increased likelihood.