Circular product innovation processes from an absorptive capacity perspective: the case of cradle to cradle
Sprache des Vortragstitels:
Annual Meeting of the Academy of Management
Sprache des Tagungstitel:
As advancement of sustainability-oriented innovation, circular innovation addresses not only the lacking environmental challenge integration but adopts a life cycle perspective. We apply absorptive capacity (ACAP) theory for opening up the black box of circular innovation processes. Our findings show that the C2C product standard triggers innovation processes that are highly knowledge intensity. This leads to the need of involving an expanded actor set and promotes knowledge flows and learning with value chain and institutional partners during all three ACAP phases. We also advance innovation theory by providing a contextualized process model of ACAP better explaining the unique challenges in circular product innovation.