Managing a Ménage á Trois: How Digital Intermediaries Organize a Market for Creative Ideas
Sprache des Vortragstitels:
34th EGOS Colloquium
Sprache des Tagungstitel:
Digital intermediaries typically connect organizations seeking solutions for a problem with a crowd willing to solve it. We ask how crowdsourcing intermediaries organize a market for creative ideas. The dataset for our empirical study is a 13-month ethnographic work at a crowd-based intermediary. We deploy holistic orga¬ni¬z¬ing approach, treating the market organizing process as a socio-material assem¬blage, consisting of actors in DIFFERENT social world (intermediary, crowd, client com-panies), meta-narratives (i.e., narratives intermediary uses towards crowds and clients to motivate participation and define their roles), situated practices (i.e. intermediary?s organizing activities during the intermediation process), and artefacts (i.e. material features directing actor?s actions on the platform). We aim to identify the underlying mechanisms of the intermediaries organizing efforts, thereby contributing to the crowdsourcing literature.