INTERNATIONAL COMPETITIVENESS MANAGEMENT CONFERENCE
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This study gives first insights in what factors may lead to a firm?s competitiveness from the perspective of apparently ?competitive-handicapped? enterprises.
First results suggest that firms should formulate and implement competitive strategies that strengthen their credibility from the perspective of suppliers, customers and other stakeholders, and that establish a culture which fosters problem-solving within the firm. This enables such firms do create and occupy niches, in which an advantageous competitive position can be achieved. With regard to apparently ?competitive-handicapped? enterprises the results lead towards a perspective of strategic management with emphasizes credibility and problem-solving instead of markets, resources and relationships as a possible explanation of competitive advantages.