Be creative like an artist, you tedious businesspeople! Commodifying creativity in two artists-in-residence project.
Sprache des Vortragstitels:
22nd Nordic Academy of Management Conference
Sprache des Tagungstitel:
You need to be creative! Now! This will lead you to innovation and success. This is what the "creative imperative" preaches and what contemporary organizations aim at. This paper tackles the paradoxes implied in the "creative imperative", that goes along with the development of the organizational creatiity literature and at the same time guides concrete business practices.
Sprache der Kurzfassung:
Be creative like an artist, you tedious businesspeople! Commodifying in two artists-inresidence projects.