Be creative like an artist, you tedious businesspeople! Commodifying creativity in two artists-in-residence project.
Sprache des Vortragstitels:
Englisch
Original Tagungtitel:
22nd Nordic Academy of Management Conference
Sprache des Tagungstitel:
Englisch
Original Kurzfassung:
You need to be creative! Now! This will lead you to innovation and success. This is what the "creative imperative" preaches and what contemporary organizations aim at. This paper tackles the paradoxes implied in the "creative imperative", that goes along with the development of the organizational creatiity literature and at the same time guides concrete business practices.
Sprache der Kurzfassung:
Englisch
Englischer Vortragstitel:
Be creative like an artist, you tedious businesspeople! Commodifying in two artists-inresidence projects.