Christian Breu, Norbert Meckl, Johannes Sametinger,
"Project-Based Customer Relationship Management in Virtual Enterprises"
, in Vision: The Journal of Business Perspective , 4-2002, J. Sametinger, C. Breu, N. Meckl: Project-Based Customer Relationship Management in Virtual Enterprises; VISION: The Journal of Business perspective, Special Issue on E-Commerce Systems and Management,2002
Original Titel:
Project-Based Customer Relationship Management in Virtual Enterprises
Sprache des Titels:
Englisch
Original Kurzfassung:
The Internet has revolutionized communication among companies and clients. New possibilities for global collaboration among companies on a project basis are
possible with virtual enterprises. Virtual enterprises enable new ways of collaboration with clients and their participation in creative and inventive activities of
individual products. Furthermore project work with clients allows tight bonds to them and goes beyond traditional forms of customer relationship management.
In this paper we start with an overview of some basic concepts. We then present our approach of web-based project management that can be used for various
forms of collaborative activities over the Internet, including customer relationship management. We have successfully used our approach for projects of a digital
photography and a middle-class marketing agency. Currently, we are working on an extended platform for virtual enterprises in the area of facility management
with many customers as well as sub-contractors.
Sprache der Kurzfassung:
Englisch
Journal:
Vision: The Journal of Business Perspective
Erscheinungsmonat:
4
Erscheinungsjahr:
2002
Notiz zum Zitat:
J. Sametinger, C. Breu, N. Meckl: Project-Based Customer Relationship Management in Virtual Enterprises; VISION: The Journal of Business perspective, Special Issue on E-Commerce Systems and Management,2002