Vanessa Weber, Thomas Werani,
"The evolution of the B2B customer journey: How does digitalization change the roles of marketing and sales in B2B markets?"
: CBIM 2024 International Conference ? Book of Abstracts, June 12-14, 2024
Original Titel:
The evolution of the B2B customer journey: How does digitalization change the roles of marketing and sales in B2B markets?
Sprache des Titels:
Englisch
Original Buchtitel:
CBIM 2024 International Conference ? Book of Abstracts, June 12-14
Forschungs-