Steve Wood, Iain Watson, Christoph Teller,
"Conceptualising the Realities of Pricing in Online Fashion Retailing: Implications for Research and Practice"
, in Frasquet, Marta: Transforming Retail Channels in the Digital Era: Marketing and Operations Perspectives, University of Valencia, Valencia, 2020
Original Titel:
Conceptualising the Realities of Pricing in Online Fashion Retailing: Implications for Research and Practice
Sprache des Titels:
Englisch
Original Buchtitel:
Transforming Retail Channels in the Digital Era: Marketing and Operations Perspectives