Christoph Teller, Thomas Reutterer,
"Hedonic and Utilitarian Shoppers in Distinct Retail Agglomerations"
, in Timmermans, Harry: Proceedings of the 14th Recent Advances in Retailing and Service Science Conference (EIRASS 2007), San Francisco, USA, 2007
Original Titel:
Hedonic and Utilitarian Shoppers in Distinct Retail Agglomerations
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the 14th Recent Advances in Retailing and Service Science Conference (EIRASS 2007)
Forschungs-