Thomas Reutterer, Christoph Teller,
"Determinants of Store Choice: An Empirical Study of Consumers? Grocery Shopping Trip Behaviour"
, in Timmermans, Harry: Proceedings of the 14th Recent Advances in Retailing and Service Science Conference (EIRASS 2007), San Francisco, USA, 2007
Original Titel:
Determinants of Store Choice: An Empirical Study of Consumers? Grocery Shopping Trip Behaviour
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the 14th Recent Advances in Retailing and Service Science Conference (EIRASS 2007)