Christina Holweg, Peter Schnedlitz, Christoph Teller,
"The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation"
, in Timmermans, Harry: Proceedings of the 15th International Conference on Recent Advances in Retailing and Service Science (EIRASS 2008), Zagreb, Croatia, 2008
Original Titel:
The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the 15th International Conference on Recent Advances in Retailing and Service Science (EIRASS 2008)