Christina Holweg, Peter Schnedlitz, Christoph Teller,
"The Drivers of Consumer Value in the ECR-Category Management Model - Critical Discussion and Empirical Evaluation"
, in Helfer, Jean-Pierre, Nicolas, Jean-Louis: Proceedings of the 38th European Marketing Academy Conference (EMAC 2009), EMAC, Nantes, 2009
Original Titel:
The Drivers of Consumer Value in the ECR-Category Management Model - Critical Discussion and Empirical Evaluation
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the 38th European Marketing Academy Conference (EMAC 2009)
Forschungs-