Christoph Teller, Ernst Gittenberger,
"Antecedents of Store Format Patronage Behaviour of Elderly Consumers - A Response. Based Segmentation"
, in Lugli, Gianpiero, Ziliani Cristina. Parma: Proceedings of the 16th conference of the European Association for Education and Research in Commercial Distribution (EAERCD 2011), Rom, 2011, ISBN: 978-88-906195-0-2
Original Titel:
Antecedents of Store Format Patronage Behaviour of Elderly Consumers - A Response. Based Segmentation
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the 16th conference of the European Association for Education and Research in Commercial Distribution (EAERCD 2011)
Forschungs-