Christoph Teller, Arne Floh,
"Patronage Behaviour and Store based Retail Formats - A Meta Analysis"
, in Robson, Julie. Bournemouth: Proceedings of the Academy of Marketing Conference 2014, Nummer 169, Bournemouth University, Bournemouth, 2014
Original Titel:
Patronage Behaviour and Store based Retail Formats - A Meta Analysis
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the Academy of Marketing Conference 2014
Forschungs-