John Murray, Jonathan R. Elms, Christoph Teller,
"The Role of Prototypes and Novelty in the Aesthetic Perception of Store Environments"
, in O?Malley, Lisa: Book of Abstracts of the Academy of Marketing Conference 2015, University of Limerick, Limerick, 2015
Original Titel:
The Role of Prototypes and Novelty in the Aesthetic Perception of Store Environments
Sprache des Titels:
Englisch
Original Buchtitel:
Book of Abstracts of the Academy of Marketing Conference 2015