John Murray, Christoph Teller, Jonathan R. Elms, Andrew Murphy,
"The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments"
, in Melewar, TC, Foroudi, Pantea, Jin, Zhongqui, Papasolomou, Ioanna, Melanthiou, Yioula: Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) ? Current and Future Trends, Developments and Challenges, Middlesex Universityq, London, 2017
Original Titel:
The Role of Momentary and Longer-term Retail Brand Experiences in the Development of Retail Brand Equity in Task-orientated Store Environments
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the 3rd International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR) ? Current and Future Trends, Developments and Challenges
Forschungs-