Markus Blut, Christoph Teller, Arne Floh,
"Why do people shop where they do? Antecedents of retail patronage"
, in Teller, Christoph, Brusset, Xavier, Kotzab, Herbert: Proceedings of the Colloquium on European Research in Retailing 2018: Physical and digital market places - where Marketing meets Operations, Guidford (UK), Seite(n) 273, 2018
Original Titel:
Why do people shop where they do? Antecedents of retail patronage
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the Colloquium on European Research in Retailing 2018: Physical and digital market places - where Marketing meets Operations