Christoph Teller, Thomas Reutterer, Peter Schnedlitz,
"Hedonic and Utilitarian Customer Types in Evolved and Created Retail Agglomerations - An Empirical Study"
, in Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna: Conference Proceedings of the 14th International Conference on Research in the Distributive Trades (EAERCD 2007), Saarbrücken, Seite(n) 1639-1687, 2007
Original Titel:
Hedonic and Utilitarian Customer Types in Evolved and Created Retail Agglomerations - An Empirical Study
Sprache des Titels:
Englisch
Original Buchtitel:
Conference Proceedings of the 14th International Conference on Research in the Distributive Trades (EAERCD 2007)