Jesper Aastrup, Herbert Kotzab, David Grant, Christoph Teller, Mogens Bjerre,
"A Model for Structuring Efficient Consumer Response Measures"
, in Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna: Conference Proceedings of the 14th International Conference on Research in the Distributive Trades (EAERCD 2007), Saarbrücken, Seite(n) 2-32, 2007
Original Titel:
A Model for Structuring Efficient Consumer Response Measures
Sprache des Titels:
Englisch
Original Buchtitel:
Conference Proceedings of the 14th International Conference on Research in the Distributive Trades (EAERCD 2007)