Homa Hajibaba, Bettina Grün, Sara Dolnicar,
"Improving the Stability of Market Segmentation Analysis"
, in International Journal of Contemporary Hospitality Management, Seite(n) 1393-1411, 2020, ISSN: 0959-6119
Original Titel:
Improving the Stability of Market Segmentation Analysis
Sprache des Titels:
Englisch
Journal:
International Journal of Contemporary Hospitality Management