Arne Floh, Christoph Teller, Sundar Bharadwaj,
"Revisiting the Satisfaction-Profit-Chain: A Latent Growth Mixture Model Approach"
, in McLeay, Fraser, Woodruffe-Burton, Helen, Hart, David: Proceedings of the Academy of Marketing Conference 2016, Nummer 296, Newcastle Business School, Northumbria University, Newcastle, Seite(n) 1-12, 2016
Original Titel:
Revisiting the Satisfaction-Profit-Chain: A Latent Growth Mixture Model Approach
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the Academy of Marketing Conference 2016