Christoph Teller, Arne Floh, Anastasia Kulikova,
"Antecedents of Online Retail Patronage ? A Meta Analysis"
, in McLeay, Fraser, Woodruffe-Burton, Helen, Hart, David: Proceedings of the Academy of Marketing Conference 2016, Nummer 443, Newcastle Business School, Northumbria University, Newcastle, Seite(n) 1-8, 2016
Original Titel:
Antecedents of Online Retail Patronage ? A Meta Analysis
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the Academy of Marketing Conference 2016