John Murray, Christoph Teller, Jonathan R. Elms,
"Determining Aesthetic Pleasure: An Investigation of Limited Relative Novelty Introductions to an Established Design Prototype"
, in Tinson, Julie: Proceedings of the Academy of Marketing Conference 2018, Nummer 175, Stirling Business School, University Stirling, Stirling, Seite(n) 66, 2018, ISBN: 978-1-908063-43-4
Original Titel:
Determining Aesthetic Pleasure: An Investigation of Limited Relative Novelty Introductions to an Established Design Prototype
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the Academy of Marketing Conference 2018
Forschungs-