Christoph Teller, Thomas Reutterer, Peter Schnedlitz,
"Hedonic and Utilitarian Shopper Types in Evolved and Created Retail Agglomerations"
, in International Review of Retail, Distribution and Consumer Research, Vol. 18, Nummer 3, Seite(n) 283-309, 2008
Original Titel:
Hedonic and Utilitarian Shopper Types in Evolved and Created Retail Agglomerations
Sprache des Titels:
Englisch
Journal:
International Review of Retail, Distribution and Consumer Research