Christina Holweg, Peter Schnedlitz, Christoph Teller,
"The Drivers of Consumer Value in the ECR Category Management Model"
, in The International Review of Retail, Distribution and Consumer Research, Vol. 19, Nummer 3, Seite(n) 199-218, 2009, ISSN: 1466-4402
Original Titel:
The Drivers of Consumer Value in the ECR Category Management Model
Sprache des Titels:
Englisch
Journal:
The International Review of Retail, Distribution and Consumer Research