Steve Wood, James Faulconbridge, Iain Watson, Christoph Teller,
"'Business Code/Spaces' in Digital Service Firms: The Case of Online Multinational Fashion Retailing"
, in Geoforum, Elsevier, Seite(n) 1, 2020, ISSN: 0016-7185
Original Titel:
'Business Code/Spaces' in Digital Service Firms: The Case of Online Multinational Fashion Retailing
Sprache des Titels:
Englisch
Original Kurzfassung:
The impacts of digital technology on the spaces and practices
of firms are of increasing concern, yet we know comparatively little
about how emerging digital business models affect the 'business spaces'
of service firms. We draw on case study research within five leading
online fashion retailers to identify interweaving virtual and physical
spaces of online retailing that are expressed through intra- and interfirm
digital interdependency management. This allows us to build a
conceptualisation of the 'business code/spaces' of digital service firms,
i.e., the entanglements between virtual, information-rich and responsive
networked infrastructures, and materially and socially situated
infrastructures. The conceptualisation of 'business code/spaces' reveals
how combinations of embedded interpersonal decision-making within office based
work communities, networked partners, their established processes
and bureaucracies, as well as the physical restrictions of space and
place together reproduce spatial fixes and local-global geographies, but
in ways fundamentally defined by digital technologies and business
models. Our conceptualisation of 'business code/spaces', therefore,
contributes to research examining the inter-relationships between 'the
digital' and business practices as well as work concerning global
retailing.