Thomas Werani,
"Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process"
, in Parvatiyar, A./Sisodia, R.: Handbook of Advances in Marketing in an Era of Disruptions ? Essays in Honour of Jagdish N. Sheth, Sage Publications, New Delhi, Seite(n) 236-248, 1-2019
Original Titel:
Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process
Sprache des Titels:
Englisch
Original Buchtitel:
Handbook of Advances in Marketing in an Era of Disruptions ? Essays in Honour of Jagdish N. Sheth