Robert Breitenecker, Sonja Grabner-Kräuter, Ulrike Krisch,
"Consumer Responses to Corporate Social Responsibility Communication in Hong Kong"
, in Cauberghe, Verolien; Hudders, Liselot; Eisend, Martin: Advances in Advertising Research IX - Power to Consumers, Springer Gabler, Wiesbaden, 2018
Original Titel:
Consumer Responses to Corporate Social Responsibility Communication in Hong Kong
Sprache des Titels:
Englisch
Original Buchtitel:
Advances in Advertising Research IX - Power to Consumers
Original Kurzfassung:
Over the last decades, corporate social responsibility (CSR) has been widely established in business practice and academia. Companies practice CSR as much to increase visibility as to create social impact, and they invest heavily not only in good actions but also in communicating their CSR activities (Luo and Bhattacharya, 2006). Although research on consumer-related CSR has been rising from the 2000s, there are relatively few studies that have examined the impact of CSR activities from a consumer perspective (Schramm-Klein et al., 2013).