Julia Schmitt, Erik Hansen,
"Circular product innovation processes from an absorptive capacity perspective: the case of cradle to cradle"
, in Guclu Atinc, in Academy of Management Annual Meeting Proceedings, Vol. 2018, Nummer 1, Academy of Management, 7-2018, ISSN: 2151-6561
Original Titel:
Circular product innovation processes from an absorptive capacity perspective: the case of cradle to cradle
Sprache des Titels:
Englisch
Original Kurzfassung:
As advancement of sustainability-oriented innovation, circular innovation addresses not only the lacking environmental challenge integration but adopts a life cycle perspective. We apply absorptive capacity (ACAP) theory for opening up the black box of circular innovation processes. Our findings show that the C2C product standard triggers innovation processes that are highly knowledge intensity. This leads to the need of involving an expanded actor set and promotes knowledge flows and learning with value chain and institutional partners during all three ACAP phases. We also advance innovation theory by providing a contextualized process model of ACAP better explaining the unique challenges in circular product innovation.