Ben Wooliscroft, Gerhard Wührer,
"?Macromarketing is what Macromarketers do?, so what did Macromarketers do? A bibliometric Analysis of the Journal of Macromarketing"
: Proceedings of the 41st Makromarketing Conference Dublin 2016, Seite(n) 25-58, 8-2016
Original Titel:
?Macromarketing is what Macromarketers do?, so what did Macromarketers do? A bibliometric Analysis of the Journal of Macromarketing
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the 41st Makromarketing Conference Dublin 2016