Katharina Hofer, Reinhard Grohs,
"Sponsorship effects on employees? commitment and identification with the sponsor"
: Proceedings of the Sport Marketing and Sponsorship Conference 2016, 2016
Original Titel:
Sponsorship effects on employees? commitment and identification with the sponsor
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the Sport Marketing and Sponsorship Conference 2016