Katharina Hofer, Reinhard Grohs,
"Drivers of employees? organizational identification and commitment in the context of sport sponsorship"
: Proceedings of the European Marketing Academy (EMAC) 2016 Conference, 2016
Original Titel:
Drivers of employees? organizational identification and commitment in the context of sport sponsorship
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the European Marketing Academy (EMAC) 2016 Conference