Katharina Hofer,
"Branding and Performance Implications in the Emerging Markets of Central and Estern Europe"
, in o. Univ.-Prof. Dkfm. Dr. Gerhard A. Wührer, Trauner Verlag, Linz, 1-2014, ISBN: 978-3-99033-270-2
Original Titel:
Branding and Performance Implications in the Emerging Markets of Central and Estern Europe