Gerhard Wührer,
"Dimensions on Marketing Theory and Managerial Application. Reflections on a Marketing Course Within the Master Program 'General Management'"
, in Cobanoglu, E., Bilgin, Z., Gürdal, S.: 21. YÜZYILDA PAZARLAMA ve YÖNETIM 'SEZ' GILERI, Ankara, Seite(n) 34-43, 2013
Original Titel:
Dimensions on Marketing Theory and Managerial Application. Reflections on a Marketing Course Within the Master Program 'General Management'