Hrg. Andreas Riener, Myounghoon Jeon, Pierre Chalfoun, Miriam Reiner,
"Workshop Effects of subliminal perception in Ubiquitous Computing Environments"
: 14th ACM International Conference on Ubiquitous Computing
(UBICOMP 2012), September 8, 2012, Pittsburgh, Pennsylvania, US, ACM, 9-2012
Original Titel:
Workshop Effects of subliminal perception in Ubiquitous Computing Environments
Sprache des Titels:
Englisch
Original Buchtitel:
14th ACM International Conference on Ubiquitous Computing
(UBICOMP 2012), September 8, 2012, Pittsburgh, Pennsylvania, US
Original Kurzfassung:
There has been much debate around perception of subliminal cues,
and their effect on human behavior, especially whether such an
effect indeed exists or is only a false marketing myth (e.g.,
James Vicary, 1957). As the prevention of additional cognitive
workload in human-computer interfaces is a topic of increasing
importance, new forms or modalities of interaction between humans
and interfaces need to be explored. One promising approach is to
use subliminal stimulation or the ?injection? of information
below aware perception; however, it is still an open question
whether subliminal communication through non-conscious processing
actually works. Recent empirical research suggests the assumption
that subliminal interaction techniques improve human-computer
interaction by reducing workload undertaken by sensory channels,
but another group of experimental researcher has found that it
does not, or even cannot, work.
To throw light on this issue,
the workshop is centered on the questions how subliminal effects
can be scientifically supported or how a certain claim could be
empirically refuted.