Myounghoon Jeon, Andreas Riener, Jihoon Lee, J. Schuett, B. Walker,
"Cross-Cultural Differences in the Use of In-vehicle Technologies and Vehicle Area Network Services: Austria, USA, and South Korea"
: 4th International Conference on Automotive User Interfaces and
Interactive Vehicular Applications (AutomotiveUI'12), October
17-19, Portsmouth, NH, USA, ACM, 10-2012, ISBN: 978-1-4503-1751-1
Original Titel:
Cross-Cultural Differences in the Use of In-vehicle Technologies and Vehicle Area Network Services: Austria, USA, and South Korea
Sprache des Titels:
Englisch
Original Buchtitel:
4th International Conference on Automotive User Interfaces and
Interactive Vehicular Applications (AutomotiveUI'12), October
17-19, Portsmouth, NH, USA
Original Kurzfassung:
Vehicle area network (VAN) communications and related services
are getting more pervasive. However, even though user-centered
design has been emphasized, VAN services have often been
developed through a technology-driven approach. This paper
presents cross-cultural survey results on VAN services in three
different countries: Austria, USA, and South Korea. The current
research compared the state-of-the-art of drivers? current
in-vehicle technology use and investigated their needs and wants
for plausible new services in the near future. Further, we
validated our next generation in-vehicle interface concepts
stemming from our previous participatory design process. Results
showed clear differences between Austrians vs. Americans and
Koreans. Even though Koreans and Americans in our survey were
older than Austrians, they seemed more open-minded to VAN
services (e.g., social networks in car, V2V services, in-vehicle
agent, etc) in general and rated them more positively. Through
these cross-cultural needs analyses of end users, designers and
practitioners are expected to gain insights into developing a
standardized service across cultures as well as culturally tuned
in-vehicle interfaces. Moreover, we hope that this initial
international collaboration can serve as a good test bed for
future research and hope to expand our consortium with more
colleagues in the AutomotiveUI community for further
cross-cultural studies.