Udo Wagner, Marion Garaus, Christian Garaus,
"Explaining the Choice Overload Effect - Does Self-Determination Theory Help?"
: Proceedings of the European Marketing Academy Conference (EMAC), 5-2012
Original Titel:
Explaining the Choice Overload Effect - Does Self-Determination Theory Help?
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the European Marketing Academy Conference (EMAC)