Tina Gruber-Mücke, Katharina Hofer,
"Exporting to Emerging Markets: Is there a Linkage between Market Orientation and Performance?"
: Proceedings of the 12th European Academy of Management (EURAM) Conference 2012 Rotterdam, 2012
Original Titel:
Exporting to Emerging Markets: Is there a Linkage between Market Orientation and Performance?
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the 12th European Academy of Management (EURAM) Conference 2012 Rotterdam