Severino Salvemini, Giuseppe Delmestri,
"Governance in the Movie Industry. Alternatives to Hollywood?"
, in International Journal of Arts Management, Vol. 2, Nummer 2, Seite(n) 59-73, 2000
Governance in the Movie Industry. Alternatives to Hollywood?
Sprache des Titels:
This article describes the technical and economic characteristics that have most inftuenced the creation of specific economic orders in the film industry, and highlights their similarities with those of other cultural and industrial sectors. We concentrate on the interdependence of economic activities, which may be governed by hierarchical, negotiated or market-based coordination mechanisms. We propose, for Italy, the promotional network model of reciprocal support between independent but interdependent actors to support this country's reemergence in the international markets. The promotional network is considered as a way to reform the model of geographical centralization favoured by the Italian state and "supported" by clannish relationships, which we do not consider adequate for the future.