Harald Kindermann, Thomas Werani, Angela Smejkal,
"When Do Direct Mailings Create Value for Companies? Implications of an Experimental Study in Consumer Goods Markets"
: Modelling Value ? Pre-Proceedings 1st International Conference on Value Chain Management, Vol. 2, Seite(n) 241-259, 5-2011
Original Titel:
When Do Direct Mailings Create Value for Companies? Implications of an Experimental Study in Consumer Goods Markets
Sprache des Titels:
Englisch
Original Buchtitel:
Modelling Value ? Pre-Proceedings 1st International Conference on Value Chain Management
Forschungs-