Katharina Hofer, Tina Gruber-Mücke,
"Market Orientation, Innovativeness and Firm Performance of Austrian SMEs in the Emerging Markets of Central and Eastern Europe - An Empirical Analysis in Times of Economic Crisis."
: Proceedings of the 53rd Annual Meeting of the Academy of International Business (AIB), Nagoya, Japan, 6-2011
Original Titel:
Market Orientation, Innovativeness and Firm Performance of Austrian SMEs in the Emerging Markets of Central and Eastern Europe - An Empirical Analysis in Times of Economic Crisis.
Sprache des Titels:
Englisch
Original Buchtitel:
Proceedings of the 53rd Annual Meeting of the Academy of International Business (AIB)